I’m Lizzy Hodcroft and I’m an addict

Ideas come and go. Every successful entrepreneur has seen ideas fail. That’s all part of it. The thing that all (successful) entrepreneurs have in common is their commitment to being entrepreneurs.


It’s an identity thing: To be an entrepreneur is to declare that your mission is to create extraordinary value in the world. It’s extraordinary because to do so you must create vehicles (businesses) for that value creation much larger than yourself.

To aspire to be an entrepreneur is to be on the path of learning how to do all of that.

To give up on entrepreneurship itself, is to give up on that path of maximized value creation. There’s no reason at all to do so, ever.

Hi there. My name is Lizzy Hodcroft and I’m addict.

I’m completely addicted to start up.

When you look up the definition of addiction, you’ll find a lot of meanings that throw in the words “compulsive disorder”. What I found most interesting was this, “The two properties that characterize all addictive stimuli are that they are reinforcing and intrinsically rewarding.”


Kinda sounds exactly like entrepreneurship right?


And there is nothing wrong with that. One of the best parts of starting your own business is the excitement, possibilities and emotional reward when things go right.

But this can also go wrong – very very wrong. And in so many different ways.

Whether it’s too many coffees, staying up all night, drinking to relax or even eating bad food on the go, we all have made choices during our entrepreneurial journey that means we compromise ourselves to chase the success we all crave for our business.

And when we do this repeatedly, over and over again, it can become a real problem. Chasing highs to combat earlier lows or failure can be just as detrimental to your health as chasing the high of a good batch of cocaine.

Maybe part of the conflict is that for the first time in our lives, we are now focusing on things “we want to do” rather than the usual job structure of what “we need to do”

I’ve never been great at patience, especially if I’m stuck in an uncomfortable part of my life.

It’s something personally, I have always found extremely trying and hard. As soon as I feel uncomfortable, I feel I must change something, fix something, just do something I just can’t handle sitting through the storm and letting it blow over. But being so reactive had also led to quite a few bad outcomes. I make impulse decisions with quite often, bad judgement.

Everything in my business quickly becomes priority number one and this reflects in the way I work with others too. Subconsciously, I’m setting myself short and strict timelines to get things done. Ping me an email while I’m working on something else? I’ll answer straight away. And then I’ll start something new, and then I’ll remember that one thing that I wanted to do awhile go and start that. Perhaps the phone will ring – I’m on it! Look at me! So many tasks! So productive!


Is it wrong to do that? I don’t know. It has certainly helped me to be successful in my professional life. At the same time, it comes at a price, and I have to stop and ask myself at what point is it okay to slow down a little?

Impulse for me, and I believe most of us, seems to lead to a more negative meaning – reckless, hasty, and foolhardy. Making decisions and not thinking things through. But it’s important to remember that impulsiveness can also imply spontaneity and inciting bigger ideas into action.

When you have pushed yourself as an entrepreneur for years and years, it becomes an absolute habit and part of your very makeup. Nothing is more energizing than that – it’s the best adrenaline rush there is.

And I’m addicted to it

And so I am working each day to be careful to control this addiction. Like all addictions, I have been amazed at how hard it can be to control. But they say the first step is to admit there is a problem, which I now do very openly. I am still working on figuring out the second step, but I will definitely let you know when I get there. I just hope that by being open about this struggle in my own life, others out there will gain insights that will help them, so at least some good can come out of me going crazy.

Finding balance through my own self-discovery and awareness is a much my mission as the success of my business- for if I am not thriving, I am not at my best to execute any decision – impulsive or not.

Separating yourself from your work is difficult, especially for founding entrepreneurs, but we must learn to remain humble during the good times, and steadfast during the bad. Only with distance can we find the balance that we crave.

The bottom line is that there are only 24 hours in a day and that is an unchangeable fact. (The sick part is I totally would change that if I could to allow for more time to get even more done. I really do have a problem don’t I?).

I’m Lizzy Hodcroft, and I’m an addict.

I’m Lizzy Hodcrcoft and I’m a Founder, entrepreneur, pet owner, trusting friend and work in progress.


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